I’ve spent years working within big companies, pushing for customer service that genuinely puts people first but have always found that I hit a wall. Where I saw opportunities to really value customers, the businesses saw the opportunity to cut costs. As time went on, AI agents and automatic responses became more frequent, leaving customers feeling unheard and undervalued. The human touch, and customers’ trust, were slowly lost.

I recognised that being part of this cycle was compromising my personal values and, as someone who loves to champion my local independent businesses over the big chains (I even started my own Instagram page with the sole goal of driving visitors in Liverpool to local businesses and away from the big hitters), I needed to drive this change myself.

After researching independent businesses and stores that I love in Liverpool, I began to notice a pattern- so many business owners are still answering emails and DMs themselves- time that could be spent on big picture tasks that only they can do.

Enter Curated Customer Care.

Behind the scenes I’ll be ensuring all your emails and DMs are answered quickly, in a tone that reflects your brand, chosen by yourself. Using Freshdesk, all communication will pass through your own email or socials rather than mine, meaning that your customers only see the fast, friendly service from the business they love.